All photography by Kate Wing at LAB MPLS

Art and Creative Direction by Mollie Windmiller at LAB MPLS

Meet Galleria Edina’s Dinner Party in a Box, back by popular demand!

What started as a creative collaboration with a local luxury mall during a 2021 COVID holiday season in limbo has evolved into an ongoing creative partnership with Galleria to share tabletop essentials, gathering tips and styling tricks for a memorable evening with others.

Using the Dinner Party in a Box styling kit and a selection of Galleria goodies, the LAB team created two unique tablescapes and wrote an editorial/education component to pair with the experience.

In addition to being this project’s copywriter, I also served as a hand model and wine-pourer. Tough gig!

Complete with a post on our blog and feature in our Collective Newspaper for more hosting tips, this complimentary box sold out within days at Galleria, helping to elevate their foot traffic, social media presence around the holidays, and status as the go-to spot for all things hosting!

Below is the educational promotional handout included in every box.

The promotion also included a one-page spread in LAB’s Collective Fall Newspaper.