I wear many hats in my role as Brand + Editorial Manager at LAB MPLS, but when I’m not helping my team curate community events or dreaming up a client’s marketing strategy, I’m writing copy to develop brand voices that feel authentic and approachable to their ideal audience.

In 2023 alone, I wrote brand copy for over 31 clients, which doesn’t include all of the amazing projects I’ve done for LAB, including regular blog posts, newspaper stories, Instagram captions, press releases….the list goes on!

While every project brings something unique to my desk, these are a few of our recent clients that had a soft spot for their brand voice, and gave me the freedom to play.

Amy Zaroff Experience Production + Strategy

Amy Zaroff doesn’t design for a photo, she designs for a feeling. Meet the rebranded Amy Zaroff Experience Production & Strategy. With over 20 years of production experience, Amy wanted her website copy and services to reflect her established reputation for producing unique experiences that challenge traditional norms.

Moonstone Design + Build

Meet Moonstone Design + Build, a BIPOC women-owned design + build firm in MN. Owner Lidia Valdivia has built her business on fostering quality relationships, valuing heritage, and detail-oriented design, and copywriting was key in developing a voice that brought Lidia’s warmth and relationship-driven business style to the forefront. Combining taglines with custom illustrations made for a vibrant, one-of-a-kind brand.⁠

Everthine Jewelry

Local jeweler Aisha Formanski trusted us with her vision to reimagine Everthine Jewelry. Founded in 2010, this brand creates heirloom-quality jewelry and lifelong relationships with customers. ⁠Using the tagline “Modern heirlooms created to adorn” this brand is designed to grow with their client, offering higher-end luxury jewelry and everyday staple pieces that can be worn for generations.