Fine Jeweler in Northeast Minneapolis

Everthine Jewelry

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Local jeweler Aisha Formanski trusted LAB with her vision to reimagine Everthine Jewelry and with it, I wrote brand copy to support her heirloom-quality fine jewelry and statement pieces. Using the tagline “Modern heirlooms created to adorn” this brand is designed to grow with their client, offering higher-end luxury jewelry and everyday staple pieces that can be worn for generations.

Website Copy Samples

Modern heirlooms, created to adorn.

Taglines / Brand Voice Identity / Website Copy / Packaging Copy

Created while working at LAB MPLS

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