Galleria Edina, Edina MN
Galleria Dinner Party in a Box
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Created while working at LAB MPLS
All photography by Kate Wing at LAB MPLS
Art and Creative Direction by Mollie Windmiller at LAB MPLS
Complete with a post on LAB’s blog and feature in our Collective Newspaper for more hosting tips, this complimentary box sold out within days at Galleria, helping to elevate their foot traffic, social media presence around the holidays, and status as the go-to spot for all things hosting!
Meet Galleria Edina’s Dinner Party in a Box, back by popular demand!
What started as a creative collaboration with a local luxury mall during a 2021 COVID holiday season in limbo has evolved into an ongoing creative partnership with Galleria to share tabletop essentials, gathering tips and styling tricks for a memorable evening with others.
Using the Dinner Party in a Box styling kit and a selection of Galleria goodies, the LAB team created two unique tablescapes and wrote an editorial/education component to pair with the experience.
