Interior Designer and Builder
Moonstone Design + Build
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Taglines / Brand Voice Identity / Website Copy
Created while working at LAB MPLS
Meet Moonstone Design + Build, a BIPOC women-owned design + build firm in MN. Owner Lidia Valdivia has built her business on fostering quality relationships, valuing heritage, and detail-oriented design, and copywriting was key in developing a voice that brought Lidia’s warmth and relationship-driven business style to the forefront.
Combining taglines and website copy that felt true to Lidia and her team helped elevate the brand and attract a luxury clientele who aligned with Lidia’s color-forward, culturally informed design philosophy.
