Luxury Vacation Home Rentals
Poppy Palm Springs
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Social Copywriting / Social Media Strategy
Created in partnership with Studio Cadette. All photos courtesy of Poppy.
Welcome to your happy place. Meet Poppy, the luxury vacation home rental service in Palm Springs, California that combines quality stays with the vibrant, colorful lifestyle of the desert.
Using the brand identity and standards developed by Studio Cadette, I wrote brand-forward copy for @staypoppy_ that drove brand awareness and converted followers into repeat customers.
While writing copy for Poppy’s social media, the account experienced:
367% increase in web traffic from social media year-over-year
267% increased organic reach year-over-year
10% increase in followers after the first month of management
123% increase in click-through rate from Link in Bio to website, hovering at 70-80% consistently each month
Tripled impressions after the first month of management
Instagram Post Samples
Savoring more life at The Livmor. With design details meant to impress the most discerning eye, The Livmor is an escape for the minimalists at heart who love a trendy touch.
With a few availabilities yet this summer, there's still time to savor The Livmor. Visit our link in bio to book.
xo, Poppy
10,000 square feet of eye candy. 🎨 🖼️ 😍
Our beloved Palm Springs Art Museum is a must-visit on your vacation, featuring a rotating selection of works from the world's most celebrated, boundary-pushing creative minds.
Visit our link in bio to book your Palm Springs stay and start your culture crawl.
xo, Poppy
She's a dancing queen. 💃🪩 With space for strutting, cannonballing, and naptime all around, our Family Vacation Collection of properties is designed with space for every speed. That means more pool time for them, and more poolside margaritas for you.
Visit our link in bio to explore The Family Vacation Collection and book your kiddo-friendly Palm Springs getaway today.
xo, Poppy
📸 @titeralove
Swap your problems for palm trees: welcome to Palm Springs International Airport. 🌴 🛬 We might be biased, but there's nothing quite like feeling the sun on your face the moment you step off the plane at the best airport in the world.
You book the flight, we'll handle the house. Visit our link in bio to find your desert home away from home. 🏡
📸: @natigana