Real Estate
Four Seasons Minneapolis
Private Residences
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Social Media Management / Email Marketing Copy / Direct Mail Copy / Editorial Coverage / Print Ad Copy / Digital Ad Copy
Created while working at LAB MPLS in collaboration with Cynthia Froid Group and United Properties.
Imagery courtesy of Four Seasons Minneapolis Private Residences and Dave Puente.
Four Seasons Minneapolis, the first five-star luxury hotel in the state, arrived in Downtown Minneapolis in June 2022 complete with 34 of the city’s most exclusive, high-end luxury residences.
To build interest and market to potential buyers, I managed the @fsminneapolisresidences account on Instagram, including all social media copywriting. I also assisted with copywriting for email marketing and direct mail campaigns. To further generate buzz, I interviewed Four Seasons Minneapolis General Manager Florian Riedel in advance of the property opening to share the iconic Four Seasons experience with the larger community.
Instagram Post Samples
Note: The @fsmplsresidences account was replaced by @fsminneapolis in June of 2022. These posts are archival and for portfolio example use only.
"The product and quality of this hotel are by far probably the best I’ve seen in my 25 years with Four Seasons. The level of detail is incredible."
@forbestravelguide sat down with General Manager Florian Riedel to give an exclusive look inside Minneapolis' first five-star hotel and residence. He's dreaming big and sharing what is in store for every season of the new downtown hub, discussing everything from @gavinkaysen's new restaurant to our world-class spa experiences.
"Minneapolis deserves not only a Four Seasons hotel in many ways, but it’s going to be one of the best Four Seasons hotels we have in our portfolio. And that will really send a message that says, Minneapolis is ready to step up and rival Boston, Philadelphia and Chicago. This is Minneapolis’ time."
Welcome back to downtown Minneapolis. To learn more and read the full article, visit our link in bio.
Introducing: The Nordic Palette
The Residences are offered in two distinguishing styles - Nordic and Urban. Each captures a different aspect of the Minneapolis aesthetics with Nordic embodying the clean, bright aesthetic of Scandinavian hertiage.
See for yourself - Follow the link in our bio to schedule your visit to our Sales Gallery today.
Savor a summer evening with cocktails at our outdoor bar, boasting some of the most exclusive views of Minneapolis. Or, allow our staff to create an intimate private gathering for your family and friends with special personalized touches.
See for yourself and schedule a tour with our link in bio.
It takes a five-star team to bring to life the first five-star experience in Minnesota. Without our builders, engineers, designers, @updeeproots, and the @cynthiafroidgroup, we wouldn’t be where we are today.
Learn more about our Sales team and read about the behind-the-scenes staff making @fspmplsresidences happen with our link in bio.
Photo courtesy of Dave Puente.
Direct Mail Sample
Editorial Coverage
Interview with Four Seasons Minneapolis General Manager Florian Riedel for The MP3 Standard, published June 2022.
