Let’s Talk Copy: Building SERENDIPITY

How Titles and Tag Lines Made A Professional Development Conference ShineOver the summer of 2017, I had the pleasure of helping to plan The GUILD’s first ever professional development conference, which welcomed over 250 women to San Francisco to hear from experts in industries ranging from tech to fitness. On top of coordinating dozens of... Continue Reading →

Book Your Plane Ticket. I Already Did.

4 Ways You’ll See San Francisco Differently After SERENDIPITY*Note: This article was originally published On The Table for The GUILD, my favorite way to network. To see the original story, click here!San Francisco. It’s known for the tech, world-famous sourdough, and of course, the legendary Golden Gate Bridge. As a Midwest native, when my plane... Continue Reading →

Sparking Creativity

How Laura and Chelsea Are Changing The Artist’s WayIt’s time to show a little love to the creative side of SERENDIPITY. To help, we reached out to Laura and Chelsea of the Creative Embassy, who will be hosting the “Find Your Inner Artist” session in the Starting Something house this week. I had a chance to... Continue Reading →

Everything Is Falling Into Place

Why Lesley Yuen Is A Perfect Match For SERENDIPITYAs SERENDIPITY quickly approaches, we’ve been working to assemble an incredible team of volunteers. Putting on a conference for 500 women, across dozens of venues, less than a year after launching the GUILD, would be nearly impossible without the help of these passionate women. Our volunteers are... Continue Reading →

In Defense Of Letting Go

How Health And Wellness Education Is More Than Just A New WorkoutI was in a vicious cycle, hitting a breaking point every few weeks. Making deadlines as a writer in my previous job, it seemed like most nights didn’t end until 10pm or later, and I would drive home exhausted, hungry, and thinking about checking my... Continue Reading →

Why Is There No Big-Name Female Investor?

The Woman Who Wants To Be First Tells Us WhySERENDIPITY has consumed most of our conversations around the office this month, but not for the reason you’d expect. Sure, we’re in the throes of confirming speakers, venues, and the nitty-gritty details of our first ever unconference, but more often, we find ourselves talking about the inspiring... Continue Reading →

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